Saturday, April 4, 2009

Not to do 473654 blog posts on the iPhone…

But it's tempting.

What would be your dream iPhone application? Well if you can figure out how to invent it, you’re set for life. My family has often joked about inventing something because apparently, it’s not a bad idea. Our most popular idea is Brocks. Building blocks, similar to legos, which have the appearance of rocks. Because why should every miniature structure be rectangular, pointy, and only composed of the primary colors? Genius, right?

In Jenna Wortham’s article, The iPhone Gold Rush, she discusses how Ethan Nicholas turned his life around by developing the iPhone application, iShoot. When he and his wife were having trouble paying their mortgage along with pileups on medical bills, Nicholas decided to look for a new job. Having heard about a guy who made a quarter million dollars by writing the program, Trism, for the iPhone, he decided to use his own knowledge of programming along with internet tips to figure out the iPhone software himself. Nicholas was inspired by his childhood spent playing “shoot-em-up” computer games and decided to make his program artillery based. It took six weeks, but iShoot had tremendous success and earned Mr. Nicholas $800,000 in five months. With now more than 25,000 programs, or applications, in the iPhone App Store, the number of people, the number of people “stampeding to classes and conferences about writing iPhone programs is not decreasing. Nicholas said, “People are realizing that by developing in their garage with a couple dollars, they could be the next Facebook”.

Although I am choosing to write about this article, it wasn’t one that shocked or angered me. It wasn’t out of the ordinary; just the natural progression of technology. It seems unfair- the get-rich-quick situations, however, in a capitalist society, the only way to describe Nicholas’ development is smart. “I’m going to milk the gold rush as long as I can,” Mr. Nicholas said. “It’d be foolish not to.” America invests the most money in its addictions such as texting. Wortham’s article only made me wish I had the same technological knowledge. According to James Katz, director of the Center for Mobile Communications Studies at Rutgers University, “Even if you’re not a programming guru, you can still cobble something together and potentially have great success”. On second thought, I’d better get on it.

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